Our Sports Bra
In a recent study, we've discovered that conventional sports bras fail consumers because they’re designed the same way as traditional bras: namely, all cup sizes are composed of 180 grams of fabric, and therefore, do not account for the varying movement of the breast tissue, which increases in correlation with cup size during low, medium, and high-impact workouts. As you can see, we gathered the following data by measuring the movement of the breast tissue in traditional sports bras during aerobics—a typical medium-impact workout:
Because conventional sports bras are not tailored specifically for each cup size, women experience discomfort when they exercise and often wear two bras to add stability. However, since we’ve identified the origin of the problem, we can offer a sensible solution by rewriting the methods of sports-bra design.
Using wide-band elastic fabric, we’ve constructed a new sports bra that minimizes movement of the breast tissue during exercise, and thus, maximizes comfort and stability for each specific cup size.
We’re working on an electronic version of the bra equipped with a monitor that can sense heart rate as well as distance traveled and then transmit the data to your smart phone.